COLLABORATIONS®

Since 2011, GOOD® has been creating.

For more than a decade we have worked in the design world making ubiquitous solutions: ideas so simple they fold into everyday life and hit the nail on the head. Work that belongs to its moment, and still holds up long after it.

SINCE
2011
NAMED COLOURS
73
COLOURWAYS IN THE MAKER
125
CAPSULES
2

Nº01

What we do

Skin design

Minecraft skins built pixel by pixel, in Classic and Slim, with both layers working: hoods that stand off the head, hems that drape over shoes, cuffs that sit off the arm.

Capsules and collections

A whole drop, not a one-off: the pieces, the colourways, the names and the story that ties them together. AMONG THE TREES® went from twelve sketches to a live capsule.

Colour and naming

Colour systems with names people remember. Every GOOD® colour has a name, a hex and a reason, from GOOD® BLUE to CHOCOLATE™.

Identity at pixel scale

Marks and logos that survive at 4×4 pixels. We redrew our own G three times to get it right, and wrote about why.

Renders and lookbooks

3D renders, turnarounds, ghost mannequins and lookbook sheets on real players, ready for a launch post or a pitch deck.

Tools and pages

Interactive pages that put the work in people's hands, like THE MAKER, where anyone can try every piece on their own skin.

Nº02

Selected work

CAPSULE · AMONG THE TREES®

Twelve pieces, three colourways, one season.

GOOD® CAPSULE Nº2: six looks for GOOD® and BABY®, designed, named, rendered on the crew and launched in THE MAKER with a landing page of its own.

Leeeeems in HALF-ZIP® and CARGO® in CINNAMON TOAST™ and FERN™. Chinny in RUGBY® and PLEAT® in WASH DAY™ and TRENCH™. mova_tv in GRANDPA® and CORD® in MAPLE LEAF™ and FATIGUE™. LindseyyHazel in SHRUG® and KNIT MIDI® in CINNAMON TOAST™ and FERN™. Isabelleblanco in VARSITY® and KILT® in WASH DAY™ and TRENCH™. CoolB33s in WRAP® and MAXI® in MAPLE LEAF™ and FATIGUE™.
HALF-ZIP®, shown without a body. RUGBY®, shown without a body. GRANDPA®, shown without a body. VARSITY®, shown without a body. KILT®, shown without a body. MAXI®, shown without a body.

PRODUCT · JEAN®

The best jean in Minecraft.

Six washes, four cuts, two layers. Rips that read at a glance, hems that stack, a sagging fit with boxers that peek out. Then a long read in STUDY® on how it was made.

Twenty washes explored for the JEAN®.
TWENTY WASHES EXPLORED, SIX SHIPPED
Eight cuts explored for the JEAN®.
EIGHT CUTS EXPLORED

FOOTWEAR · CHELSEA®, WORKBOOT®, DUCK BOOT®

Product Research: Boots

Footwear drawn under every bottom in the catalogue. The jean breaks over the boot in front and drapes to the heel at the back, the way trousers really sit.

CHELSEA® in TOBACCO™ under the JEAN®. WORKBOOT® in WHEAT™ under CARGO®. DUCK BOOT® in PEYOTE™ under KNIT MIDI®. DUCK BOOT® in INKWELL™ and AFTER HOURS™ under the JEAN®. DUCK BOOT® in CHOCOLATE™ and CACAO™ under CARGO®.

IDENTITY · THE G

Product Research: Identity

Three generations of one letter, each redrawn for a 64 by 64 skin: narrow, then square, then open. Quiet enough to sit off to the side, strong enough to own a chest.

The Gen 1 G on three players.
THE GEN 1 G, THREE WAYS
DOUBBIE® I, two Gen 1 Gs stacked. GRANDPA®, the new G off to one side. WRAP®, the new G small on the left.

THE CREW

Worn by real players.

Every piece is fitted on real skins, Classic and Slim, before it ships.

BobaYeet.
BOBAYEET
Leeeeems.
LEEEEEMS
Chinny.
CHINNY
Austin1333.
AUSTIN1333
DaJiggler.
DAJIGGLER
Isabelleblanco.
ISABELLEBLANCO
LindseyyHazel.
LINDSEYYHAZEL
MOSAIC®.
MOSAIC®

Nº03

Process and services

WHAT IS MOODBOARD®

The raw first look.

Before anything is final, we draw fast and wide: rough pieces rendered straight onto real players, side by side, so you can react to shapes and ideas instead of describing them. These are the actual first-round sheets behind AMONG THE TREES®.

First-round MOODBOARD® sheet: rough pairs of tops and bottoms on two players.
ROUND 1 · TWELVE ROUGH PIECES
Second-round MOODBOARD® sheet.
ROUND 2 · NEW DIRECTIONS
Twenty essentials sketched on one player.
TWENTY IDEAS, ONE PLAYER

WHAT IS COLOR STORY®

Every colourway is a pair.

A lead colour and the one it lives with, each with a name and a reason. Our Colorists build the story so a whole collection reads as one family, season to season.

COLOR STORY®: the three AMONG THE TREES® pairs and six pairs from capsule one, with names and hex values.
CAPSULE Nº2 AND CAPSULE Nº1

WHAT IS HARMONY BOARD®

Trial designs, every colourway on the pieces.

Before a colour is approved, it is tried on the real pieces. The HARMONY BOARD® puts twelve candidate colourways on the collection at once, so your team can see what works together and pick with confidence.

HARMONY BOARD®: six colourway trials on the GOOD® looks.
TRIALS 01–06
HARMONY BOARD®: six more colourway trials.
TRIALS 07–12

&Great®

Per-skin, idea to skin. You bring a finished idea and we make it, without our help on the idea itself.

  1. We craft the colour story
  2. We create the skin, one-off or several
  3. We draft it for your approval
  4. We release it on completion

GREAT®

Collection building, with our help and our Colorists. You come to us with a discussion, and through it shape the theme, the idea and the suggested colours.

  1. We suggest the pieces
  2. We theme them around your ideas
  3. We craft the colour story with our Colorists
  4. We create the skin
  5. We draft it for your approval

GOOD®

Concierge theme assistance in making your skins a reality.

  1. A live call about your idea, crafting the MOODBOARD® and the STORY® of your new creation
  2. We craft the theme, the idea and the colour story
  3. We suggest the pieces, with the possibility of multiple collections
  4. Our Colorists create the HARMONY BOARD® for your internal team to approve
  5. We craft the skins to your absolute approval
  6. We create a MAKER® page just like ours, designed for you and your event

Nº04

Built for servers

A GOOD® skin isn't just for one player. It's a uniform, a character, a drop. Made to work wherever your world needs people in it.

NPCs and characters

Shopkeepers, quest-givers, lobby hosts and bosses with a look that's theirs. We hand over NPC-ready skins with the texture value and signature, ready to drop into Citizens, FancyNPCs or ZNPCs.

Staff and rank sets

One outfit, cut for every role: owner, admin, mod, builder, VIP. Same family, different colourways, so your team is recognisable at a glance.

Events and seasons

A capsule for a launch, a holiday or a tournament, with its own colour story, landing page and a MAKER® of your own so every player can wear it.

Rewards and store items

Exclusive outfits for ranks, battle passes, crates and giveaways. Limited colourways that make people want to collect them.

Creators and brands

Merch for streamers and YouTubers that fans can actually wear in game, and brand activations that feel native to Minecraft, not pasted on.

One system, every player

Every piece fits any skin, in Classic and Slim, so a whole community can wear the same drop without losing who they are.

Nº05

What you get

Nº06

GOOD® is open to commissions.

For any commission, reach out on Discord.

DISCORD leeeeeeems